ENTR 420 American Military University Social Media Marketing Plan Paper

ENTR 420 American Military University Social Media Marketing Plan Paper

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ENTR 420 American Military University Social Media Marketing Plan Paper

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ENTR 420 American Military University Social Media Marketing Plan Paper



Instructions

Assignment 8 – Social Media Marketing Plan (PO4, PO7, CO6, ILO.SK6, BIS2, IS4, AL1, DL4)
Complete your SMM Plan (Social Media Marketing Plan) using the outline in Chapter 15:
1. Title Page
2. Table of contents
3. Executive Summary
4. Brief Overview
5. Observing Social Media Presence is optional if you’re in business already and using social media – NOT REQUIRED
6. Competitive Analysis (of social media)
7. Goals and Strategies
8. Target Market (for social media)
9. Social Media Platforms
10. Implementation Strategy
11. Monitoring the SMM Plan
12. Tuning the SMM Plan
13. Budgeting for the SMM Plan, in spreadsheet format
14. Calculating ROI for SMM Plan
Minimum 4 pages
Minimum 2 sources
Will attach all info to complete
APA format for citations
Business format for SMM Plan



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