3-2 Short Paper: Executive Memo
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The expansion opportunity I want to do is hitting the european market (focusing on Milan)
Overview: The executive memorandum assignment requires your careful consideration of an appropriate, sensible investment project for your chosen company. Furthermore, this assignment will develop and demonstrate your ability to find useful, authoritative information sources about your selected company, its industry, its economic environment, and the particular investment opportunity.
Prompt: Write a memo about the expansion opportunity for which you will request funding in your final project proposal. This paper should be 1–2 pages long and should include only a simple narrative description. You do not need fancy formatting, numbers, tables, or graphs in this document.
List your key information sources about the organization you have chosen for your final project, explaining in one to two sentences each how source is relevant to your project. Your memo should identify the source (not just a website address) plus, in general, describe what information that source can reliably provide. Your sources must be authoritative. The company’s own website is an authoritative source for its own public financial and other information, for example.
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